Nco ntsoov tias thaum twg ib qho internet uas yog raws li jukebox ntawm qhov tob ntawm qhov kev ua si ntawd tsuas yog npau suav xwb?
Keeb kwm luam tawm: Kaum Ob Hlis Ntuj 2009
Hnub kawg: Lub Cuaj Hli Ntuj 2015
Nws yog ib qho nyuaj rau cov lus piav qhia kom meej meej li cas ntawm qhov iPod thiab iTunes, thiab Kua txawj ntse tswj lawv, tau hloov peb lub neej hauv lub xeem 15 xyoo. Tej zaum tsuas yog tib txoj kev xav kom to taub nws yog ib qho khoos phis tawj / Internet / suab paj nruag hauv xyoo 2000.
Tab sis txawm rov qab hais tias lub sij hawm tsis yooj yim. Nws yog ib qho nyuaj kom nco ntsoov lub sijhawm tsis muaj lub iPod thiab iTunes. Nws xav tias zoo li lawv tau nrog peb lawm.
Hauv Internet thiab qhov kev hloov mus rau digital tau ceev cov hom av cheb keeb kwm, kev tsim kho, thiab kev hloov kev coj noj coj ua uas tau siv ntau xyoo lawm. Cov kev hloov tsis tiav tsis tiav-siv cov ntawv xov xwm kev lag luam uas hnyav dhau nws cov qauv tuag ua ib qho piv txwv-tab sis nws tshwm sim sai dua puas tau ua ntej.
Cov evolution ntawm lub iPod thiab iTunes yog ib qho kev hloov ntawm ntau yam kev hloov siab - kev lom zem, kev ua lag luam, thiab kab lis kev cai-ntawm kaum xyoo dhau los thiab ib nrab.
IPod: Los ntawm Sidelines rau Thawj Coj ntawm Pob
Tsis yog txhua tus paub nws, tab sis lub iPod tsis yog thawj MP3 player. Qhov tseeb, Kua cia cov neeg lag luam MP3 player tsim xyoo ua ntej nws nkag mus hauv.
Txawm tias kaum ob ntawm cov khoom siv tau los ua ntej nws, lub iPod yog qhov zoo tshaj plaws ntawm cov pawg thaum lub sij hawm ntawd nws tau qhab nias. Nws yooj yim interface thiab yooj yim ntawm loading music twb unparalleled. Ntawd yooj yim tseem nyob hauv plawv ntawm lub iPod txawm li nws tau txais ntau dua, thiab muaj hwj chim dua, nta.
Nws tsis yog pom tseeb hais tias lub iPod yuav nkag mus muag 175,000 lab ntawm units. Ntawm nws cov debut, lub iPod tuav 1,000 nkauj thiab tsuas ua haujlwm rau lub Mac. Ib txhia tso lub ntaus ntawv, deeming nws lwm kua khoom me me. (Qhov no yog lwm qhov hloov loj ntawm txoj hlua iPod / iTunes tau tshwm sim: Kua yog tam sim no yog ib tus neeg tseem ceeb thiab kev hloov nyiaj txiag.
Nyob rau hauv 2001, MP3 players yog lub ntsiab txhais ntawm cov khoom siv thaum ntxov-coj. Nrog lawv-lossis lawv cov xeeb ntxwv, smartphones-seemingly hauv txhua lub hnab lossis lub hnab, qhov sib txawv ntawm lub sijhawm ntawd thiab tam sim no yog qhov tseeb.
Coj koj cov suab paj nruag tag nrho nrog koj tau ua suab tsis txaus ua ntej lub iPod. Thaum lub sij hawm lub iPod tau pib, kuv xav muab kuv lub tsev qiv ntawv suab paj nruag-txog 200 CD-nrog kuv. Kuv txoj kev xaiv zoo tshaj plaws yog CD player uas ntaus MP3 CDs. Tus neeg ua si tus nqi yog $ 250 thiab xav kom kuv nqa 20+ CDs. Tshaj tawm ntau dua li 200, tab sis tsis yog qhov khoob rau hauv hnab ris! Lub iPod tau hloov txhua yam ntawd. Hnub no, kuv lub xov tooj muaj tshaj 12,000 zaj nkauj rau nws thiab ntau chav sab laug.
Ua ntej lub iPod, suab paj nruag tsis nyob txhua qhov chaw. Tom qab ntawd, tag nrho cov kev lom zem yog portable. Raws li ib tug neeg siv xov xwm tshaj tawm xov tooj, iPod tau tso rau hauv paus hauv av, lub Kindle, thiab lwm yam khoom siv.
Yuav kom ntsuas tau qhov feem ntawm lub iPod, sim li no: suav cov neeg koj paub uas tsis muaj MP3 players lossis smartphones.
Xav txog qhov ntawd. Nco ntsoov, muaj cov khoom yuav luag txhua tus muaj-lub TV, tsheb, xov tooj, xijpeem-tab sis cov neeg yog pawg thiab cov khoom los ntawm ntau lub tuam txhab. Qhov no tsis yog cov ntaub ntawv nrog cov players MP3. Yog hais tias ntau tshaj 20% ntawm cov neeg siv MP3 players hauv koj lub neej muaj ib yam dab tsi uas tsis yog lub iPod, kuv yuav xav tsis thoob.
Qhov ntawd yog li cas koj ntsuas kev ua haujlwm rau txhua haiv neeg.
iTunes Yuav siv lub sijhawm
Thaum lub xyoo pib, iTunes muaj, tiam sis tsis raws li peb paub nws hnub no. Nws pib lub neej li SoundJam MP. Kua yuav nws nyob rau hauv 2000 thiab rov ua nws iTunes hauv xyoo 2001.
Tus thawj iTunes tsis hloov suab paj nruag rau lub iPod (uas tsis muaj nyob) thiab tsis muag music downloads. Nws yooj yim ripped CDs thiab ua si MP3s.
Nyob rau hauv 2000, tsis muaj cov lag luam loj hauv online rau cov suab paj nruag downloadable . Tab sis muaj ib tug npau suav: ib tug jukebox ntawm qhov infinite tob, hosted hauv Internet, hais tias leej twg yuav siv tau los hnov tej zaj nkauj puas tau sau thaum twg lawv xav.
Tias npau suav tau dav dav, thiab ntau lub tuam txhab ua kom paub nws. Qee- Napster thiab MP3.com, feem ntau tsim nyog-tuaj ze, tab sis tsis tau raws li qhov ceeb thawj ntawm cov suab paj nruag-kev lag luam plaub ntug. Vim hais tias tsis muaj kev cai lij choj xaiv rau downloads, piracy thrived.
Tom qab ntawd tau los tom khw iTunes. Nws nthuav tawm hauv 2003, nrog loj thiab indie cim ntsiab lus, ncaj ncees-$ 0.99 rau ib zaj nkauj, $ 9.99 rau feem ntau albums-thiab ib tug tsis-tsis tsim nyog digital tswj tswvyim.
Nyuam qhuav ua li cas cov neeg tshaib plab tau rau qhov no tuaj yeem ua tiav hauv ib lub statistic: hauv yim xwb 8 xyoo, iTunes tau mus los ntawm ib qho chaw khaws suab paj nruag cov suab paj nruag mus rau lub ntiaj teb cov suab paj nruag loj tshaj plaws.
Lub ntiaj teb coob. Tsis yog cov coob hauv online, qhov loj tshaj plaws nyob qhov twg . Nws flourished thaum cov neeg siv yuav ntau dua suab paj nruag tshaj tej zaum ua ntej thiab cov khw muag khoom loj suab paj nruag-Ntau Ntaub Ntawv, tuaj cuag lub siab-mus tawm ntawm kev lag luam. Muaj ib qho ua piv txwv txog kev hloov ntawm lub cev rau cov hauv xyoo kaum xyoo no. Yuav muab ib qho piv txwv rau ntawm nws, Kua yog tam sim no saib tsam tus neeg tseem ceeb hauv kev lag luam suab paj nruag, muab lub hwj chim ntawm iTunes thiab cov iPhone rau kev txhawb nqa thiab kev faib tawm.
ITunes kuj hloov peb txoj kev xav li cas. Tam sim no peb xav tias yuav tau txais cov ntawv tshaj tawm peb xav tau thaum twg peb xav tau. Peb saib TV hauv peb lub sijhawm, txhua yam suab paj nruag tuaj yeem siv tau ob peb lub pob zeb. Kua tsis tsim lawv, tab sis nws yog tus loj distributor ntawm podcasts. Lawv tam sim no yog ib qho tseem ceeb ntawm kev tawm suab paj nruag.
Cov hnub no, cov neeg muaj feem ntau yuav download tau lossis streaming music tshaj li yuav CD (ntau tau muab cov suab paj nruag tag nrho; yog tias kuv tuaj yeem tsis tau ib zaj nkauj hauv online, kuv tsis tau txais txhua yam), thiab qhov kev hloov no yog hloov lag luam. Nws ua rau lub suab seev suab paj nruag zoo xws li Newbury Comics ua kom lawv lub neej muaj kev tsim txom txawm tias muaj 28 lub khw muag thoob plaws hauv New England (los ntawm 2015, tus lej ntawd yog 26 leeg).
ITunes-nrog Napster thaum pib lub xyoo caum thiab MySpace nyob rau hauv nruab nrab-kawm ib tiam neeg ntawm suab paj nruag lovers tias Internet yog thawj qhov chaw zoo tshaj plaws rau kev mus ntaus suab paj nruag. Raws li ntau lwm yam lag luam tau kawm, thaum hloov mus rau cov pib, tsis muaj rov qab.
Qhov no yog txoj kev uas nws yog-tsawg kawg kom txog rau thaum lwm lub sij hawm hloov pauv cov downloads.
Apple Responds rau Streaming nrog kua Music
Los ntawm 2013, ib qho kev hloov tshiab yog nyob rau hauv tag nrho viav vias thiab Apple ua si caum. Kev muag khoom ntawm suab paj nruag downloads tau txais me dua, hloov cov kev pab cuam suab paj nruag . Siv suab nkauj, cov neeg siv tau them nyiaj hli txhua lub suab paj nruag uas lawv xav tau. Nws yog ib qho zoo tshaj plaws version ntawm lub jinebox infinite uas tau txhawb Napster thiab iTunes.
Cov kev ntaus kis las loj, tshwjxeeb Spotify, muaj kaum tawm lab tus neeg siv. Tab sis Apple yog tseem clinging rau nws download-teem kom ze nrog iTunes.
Kom txog thaum nws tsis yog. Nyob rau hauv 2014, Apple ua nws qhov kev lag luam loj tshaj plaws, siv US $ 3 nphom los muas Beats Music, uas khav tau ib txoj kab zoo heev ntawm kev mloog pob ntseg thiab cov neeg tham, nrog rau kev ua suab paj nruag.
Kua siv ib lub xyoo hloov qhov kev pab cuam suab paj nruag thiab thaum lub Rau Hli Ntuj 2015 tau nthuav tawm Kua Music . Qhov kev pabcuam, muaj rau kev lagluam-nqi tus nqi ntawm $ 10 / hli, cia cov neeg siv kwj zoo nkauj rau txhua yam nkauj hauv khw iTunes, ntxiv ntau npaum li cov suab Beats 1 streaming xov tooj cua chaw nres tsheb, thiab ntau dua. Tam sim no, Apple yog sib tw head-to-head nrog Spotify, ntawm Spotify tus kheej turf.
Cov kev tshab txhais txog Kua Music tau muab sib xyaw , tab sis Apple lub tswv yim nyob rau hauv lub xyoo pua 21st tau qhia lwm tus ua ntej pioneer tshiab yees thiab ces tuaj nyob rau hauv thiab dominate lawv tom qab.
Tsuas yog lub sij hawm yuav qhia tau yog tias nws tuaj yeem ua haujlwm qub rau ntawm cov suab paj nruag raws li nws tau siv MP3 players, smartphones, digital download, thiab cov ntsiav tshuaj. Tab sis nrog ntau heev zoo tshaj lub xeem 15 xyoo, Kuv yuav tsis bet tiv thaiv Apple.