Yuav Ua Li Cas Sau Cov Raug Ntsuam Xyuas thiab Nrhiav Cov Neeg Siv Cav
Cov ntsiab lus ntawm koj lub vas sab yog qhov tseemceeb uas yuav los txuas ntxiv rau kev tshawb nrhiav rau koj lub vev xaib - tiam sis tsis tsuas yog luag tshawb nrhiav, ntau yam kev tshawb nrhiav uas tseem tab tom nrhiav rau yam koj xav tau. Cov ntsiab lus uas muaj raws li cov kev xav tau ntawm cov neeg uas tab tom nrhiav yog dab tsi yuav nyiam kev tshawb fawb xyaw thiab nrhiav cav cov neeg siv cov ntsiab lus zoo - tab sis yuav ua li cas koj thiaj paub tias qhov no tshwm sim? Muaj ob peb lub hauv paus ntsiab lus uas cov tswv tsev yuav tsum nco ntsoov, thiab peb yuav dhau mus ntawm cov neeg hauv tsab ntawv no. I do not know
Dab tsi ua qhov Web Content zoo?
Xav txog ob peb qhov chaw uas koj nyiam rov tuaj xyuas dua. Dab tsi ua rau koj rov qab los? Feem ntau yuav yog, nws yog qhov qhia, tsim nyog, thiab cov ntsiab lus raws sij hawm. Cov khoom zoo, cov tswv yim, cov tswv yim, thiab lwm yam. Txhaws tus nyeem ntawv rov tuaj dua, thiab dua, thiab tej zaum kuj xa email rau qee tus phooj ywg lawv tuaj. Cov chaw uas yog xwm yeem rau saum toj kawg nkaus nyob rau hauv qhov kev tshawb fawb tshawb fawb tau muaj cov no hauv ntau thaum nws tuaj mus rau cov ntsiab lus:
- Interesting, nws cov ntsiab lus uas zoo sau ntawv. Nws ua tau raws li qhov xav tau - txawm yog qhov kev lom zem, kev tshawb fawb, xov xwm, thiab lwm yam. X
- Cov kev sib txuas uas taw tes rau tus neeg tshawb nrhiav rau lwm qhov ntawm lub vev xaib (thiab ntau cov ntsiab lus zoo). Cov kev sib txuas kuj tseem pab nrhiav kev tshawb fawb kom paub cov ntaub ntawv tseem ceeb ntawm lub vev xaib thiab yuam kev tshawb nrhiav zoo dua.
- Evergreen nrog rau cov ntsiab lus tshiab. "Evergreen" txhais tau tias cov ntaub ntawv yuav tsis tshaj tawm ib lub hlis txij li tam sim no.
Tsis tas li ntawd, yog tias cov neeg tshawb nrhiav tuaj yeem nrhiav qhov lawv tab tom nrhiav rau ntawm koj qhov chaw uas muaj qhov tsawg kawg ntawm cov menyuam yaus, ces koj tau txais ib lub sijhawm zoo heev uas ua rau lawv rov tuaj xyuas dua. Piv txwv, yog tias koj qhov chaw yog tag nrho cov qaib, tab sis koj xaiv tsis tau lo lus qaib nyob qhov twg hauv koj qhov chaw kawm, ces koj ua ib qho kev tsis txaus siab rau koj cov neeg nyeem uas tab tom nrhiav cov nqaij qaib. Qhov no yog ib qho piv txwv heev tab sis ua rau kuv lub ntsiab lus: qhov Web site zoo yuav tsum yooj yim mus nrhiav tau, thiab nws yuav tsum muaj feem xyuam rau qhov tus neeg tshawb nrhiav tab tom nrhiav.
Scannable Text Yog Tseem Ceeb
Nws tseem ceeb heev kom nco ntsoov tias Web surfers tsis tas yuav tsum "nyeem" koj cov ntsiab lus. Xwb, lawv luam theej duab, nrhiav cov lus tawm thiab cov kab lus. Qhov no txhais tau hais tias kom thiaj li nyiam cov neeg tshawb nrhiav, koj yuav tsum tsis txhob sau cov ntsiab lus qhia xwb, tiam sis ua kom nws muaj kev scannable. Piv txwv li, pom cov headlines kuv twb tau rhuav tshem tsab xov xwm? Qhov no yog ib qho piv txwv ntawm kev sau cov ntawv scannable - yog tias koj tsis xav nyeem tag nrho cov tshooj no (thiab ntawm cov hoob kawm kuv vam tias koj yuav, tab sis qhov no yog ib qho piv txwv), koj tuaj yeem txuag tau qee lub sij hawm los ntawm kev xa koj cov nplooj ntawv. Ntev, cov blocks uas tsis tau txhais hais tias yuav tsum tau qhua cov neeg tuaj xyuas, rau qhov yooj yim heev uas lawv tsis yooj yim nyeem ntawm lub computer screen. Yog li, hauv cov ntsiab lus:
Yuav Ua Li Cas Sau Cov Ntawv Hauv Qhov Web Zoo Tshaj Plaws
- Keywords. Koj tau ua hauj lwm nyuaj rau cov ntsiab lus no; kom lawv sawv ntsug tawm (bold, txawv font, headlines, etc.)
- Cov npe tseeb. Ua kom nws mob siab rau qhov koj tab tom tham txog. Nws lom zem ua ntsej muag thiab ntxim hlub, tab sis nws tuaj yeem rov qab rau koj. Tshawb nrhiav kab laug sab nrig ntawm kev sib tw xwb tsis yog cov ntsiab lus rau puns, cliches, los yog tawm ntawm cov lus tsis zoo tib yam.
- Yuav luv thiab qab zib. Qhov no yog tsev kawm ntawv qib siab Lus Askiv. Tsis txhob txaj muag ntau li ntau lub tswv yim uas tau ua rau ib pawg lus; tiam sis, siv nqe lus no kom pom tseeb ntawm ib lub tswv yim xwb.
- Muag lus. Koj puas nyiam ua si tau los ntawm ib pawg lus muag kom tau txais cov nqaij ntawm zaj dab neeg? Zoo, tsis yog koj cov neeg nyeem. Tsis txhob pib sau koj cov ntaub ntawv nrog ntau kub cua; cia nws mus rau hauv av.
Cov no yog cov txheej txheem xwb rau kev sau cov ntsiab lus Web site zoo. Nws tsis yog ib qho uas neeg feem coob tuaj yeem npaj kom dhau ib hmo, yog li muab koj tus kheej ib co sij hawm, xyaum ntau, nyeem LOT, thiab nco ntsoov muab koj tus kheej rau hauv koj lub website qhov qhua chaw ua kom koj qhov chaw zoo li tus neeg siv tau.