Ib daim duab ntawm Inspiring Modern Graphic Design
Peretz Rosenbaum (yug Lub Yim Hli 15, 1914, hauv Brooklyn, NY) yuav hloov nws lub npe rau Paul Rand thiab dhau los ua ib lub npe nto moo zoo tshaj plaws hauv lub ntiaj teb . Nws yog qhov zoo tshaj plaws rau nws txoj kev tsim logo thiab cov neeg ua haujlwm , tsim kom muaj sijhawm tsis muaj sijhawm xws li IBM thiab ABC TV logos.
Tus Me Nyuam Kawm Ntawv thiab Tus Xib Fwb
Rand daig ze rau nws qhov chaw yug thiab tau mus kawm ntau lub tsev kawm ntawv qib siab tshiab hauv New York. Xyoo 1929 thiab 1933 nws tau kawm hauv Pratt Institute, Parsons School of Design, thiab Art Student's League.
Tom qab ntawd lub neej, Rand yuav muab nws txoj kev kawm zoo thiab kev ua haujlwm los ntawm kev qhia ntawm Pratt, Yale University, thiab Cooper Union. Nws yuav nws thiaj li pom los ntawm ntau lub tebchaws uas muaj kev kawm siab, nrog rau cov neeg ntawm Yale thiab Parsons.
Nyob rau xyoo 1947, Rand phau ntawv " Kev Xav Tau Tsim " tau luam tawm, uas tau cuam tshuam txog lub tswv yim ntawm kev tsim graphic thiab txuas ntxiv rau cov tub kawm ntawv thiab cov kws ua haujlwm niaj hnub kawm.
Paul Rand & s Cov Haujlwm
Rand thawj ua ib lub npe rau nws tus kheej xws li tus kws tsim tawm qauv, ua haujlwm rau cov ntawv xov xwm xws li Kev Tshawb Nrhiav thiab Kev Taw Qhia . Nws txawm ua hauj lwm dawb rau qee lub caij ua rau kev ywj pheej muaj tswv yim, thiab vim li ntawd, nws tus cwj pwm tau paub hauv lub zej zog tsim.
Rand's puav pheej loj hlob zoo li tus thawj coj ntawm William H. Weintraub hauv New York, uas nws tau ua haujlwm los ntawm 1941 txog rau 1954. Muaj, nws koom tes nrog cov neeg sau ntawv Bill Bernbach thiab ua ke lawv tau tsim ib tug qauv rau tus kws sau ntawv-tsim kev sib raug zoo.
Nyob rau hauv nws cov hauj lwm, Rand yuav tsim qee lub cim tseem ceeb hauv keeb kwm, xws li logos rau IBM, Westinghouse, ABC, NeXT, UPS, thiab Enron. Steve Jobs yog Rand tus neeg siv rau lub NeXT logo, leej twg yuav hu nws ua ib lub "lub pov haum," ib tug "neeg xav tob," thiab ib tug txiv neej nrog ib tug "me ntsis sab nrauv nrog ib tug teddy dais hauv."
Rand 's Signature Style
Rand yog ib feem ntawm lub zog thaum xyoo 1940 thiab 50s uas American designers tau tuaj nrog cov qauv yeeb yam. Nws yog ib daim duab loj hauv qhov kev hloov no uas muaj lub hom phiaj ntawm kev tsim tawm ntawm freeform uas muaj tsawg dua cov kev tsim dua tus tsim European.
Rand siv cov duab collage, photography, artwork thiab nws siv hom ua nws cov neeg tuaj saib. Thaum saib Rand ad, tus neeg saib xyuas yog tus xav kom xav, cuam tshuam, thiab txhais lus rau nws. Siv cov ntse, kev lom zem, kev tsis sib haum xeeb, thiab kev pheej hmoo mus rau kev siv daim duab, qhov chaw, thiab qhov sib txawv, Rand tau tsim ib tus neeg siv kev kawm tshwj xeeb.
Nws yog kab tias muab ntau tshaj plaws thiab yog thaum Rand tau muab tso rau hauv ib qho ntawm Apple's classic tawm uas tau hais, "Xav Txawv," thiab qhov ntawd yog qhov nws tau ua. Niaj hnub no, nws raug hu ua ib tus tswv cuab ntawm tus 'Swiss Style' ntawm nraaj tsim.
Kev tuag
Paul Rand tuag ntawm kev mob kheesxaws hauv xyoo 1996 thaum nws muaj hnub nyoog 82 xyoos. Lub sijhawm no, nws nyob thiab ua haujlwm nyob rau hauv Norwalk, Connecticut. Ntau xyoo tom qab nws tau siv nws cov ntawv sau tseg. Nws ua hauj lwm thiab kev tawm tswv yim rau txoj kev tsim duab nrawm ntawm nyob rau hauv kev txhawb nqa cov tsim qauv.
Cov chaw
Richard Hollis, " Cov Qauv Nruam: Lub Ntsiab Txog Keeb Kwm. " Thames & Hudson, Inc. 2001.
Philip B. Meggs, Alston W. Purvis. " Meggs 'History of Graphic Design ." Plaub Tshooj. John Wiley thiab cov Tub, Inc. 2006.