Dab tsi yog qhov tshawb sab saum toj hauv Web?
Dab tsi yog qhov tseem ceeb tshaj plaws tshawb rau txhua qhov nrhiav cav? Muaj ntau yam kev tshawb fawb xyaw thiab cov chaw khaws cov kev tshawb fawb saum toj kawg nkaus hauv lub Web, txawm yog ntawm lub sij hawm los yog hauv cov ntawv teev npe uas koj siv tau los teev cov ncauj ke.
Kev tshawb nrhiav cov neeg uas tab tom nrhiav rau hauv Web yog ib txoj hauv kev zoo kom muaj npe nrov nrov, xyuas seb cov tib neeg tab tom nrhiav thiab muab rau lawv hauv koj qhov blog los yog lub website, thiab nkag siab txog yam uas yuav tshwm sim tuaj. Nov yog ob peb ntawm cov chaw uas teev cia cov tib neeg tab tom nrhiav.
Siv Google Cov Khiav Tsib Hlis
Google yog qhov loj tshaj plaws, feem ntau nyiam siv tshawb nrhiav cav hauv ntiaj teb. Ntau tus neeg siv Google los nrhiav cov ntaub ntawv dua lwm txoj kev tshawb fawb tawm muaj, yog li ntawd, Google muaj qee cov kev tshawb fawb zoo nkauj tshawb nrhiav, tiam sis, thiab qhov kev pom. Obviously, qee cov ntaub ntawv ntiag tug yuav raug khaws tseg los ntawm cov pej xeem, tab sis cov Web site feem ntau yuav pom qhov lawv yuav tsum paub nrog cov kev pab no.
Google Insights: Google Insights saib qhov kev tshawb fawb thiab cov kev ntsuas ntawm cov cheeb tsam thoob thaj tsam thoob plaws lub ntiaj teb, lub sijhawm ntu, thiab cov qhab nia. Koj tuaj yeem siv Google Insights lug nrhav kev tshawb kev tshawb nrhav caij nyoog, nrhav leej twg nrhav kev tshawb fawb hab qhov twg kws ua raws nraim thoob ntiaj teb kev tshawb, nrhav cov chaw sib tw / lub npe, hab ntau yaam ntxiv.
Google Trends: Google Trends muab cov Web searchers saib ceev Google qhov kev tshawb nrhiav uas tau txais cov tsheb ntau tshaj txhua zaus (kho dua ib zaug). Koj tuaj yeem siv nws los saib cov ncauj lus tau tshaj tawm (lossis tsawg tshaj) ib lub sijhawm, kos yog tias cov ntsiab lus tseem ceeb tau tshwm sim hauv Google Xov Xwm , tshawb nrhiav cov qauv thaj chaw, thiab ntau ntxiv. Cov qauv siv Google qhia koj qhov tseeb trending searches los ntawm lo lus tseem ceeb nyob hauv lub ntiaj teb; qhov nov yog yuav luag txhua lub sijhawm, txog txhua txhua teev, thiab nws yog ib txoj hauv kev zoo kom paub txog cov ntsiab lus twg tau txais kev sib zog. Koj tseem tuaj yeem saib lwm yam kev tshawb nrhiav txog qhov koj tab tom nrhiav, uas yog qhov tseeb tuaj yeem tuaj yeem ua haujlwm tau zoo yog tias koj xav kom nthuav dav los yog nqaim cov ncauj lus tshwj xeeb.
Google Zeitgeist: Google qhia txog cov kev tshawb fawb saum toj yog lub lim tiam, lub hli, thiab xyoo. Tsis tas li ntawd, suav nrog cov kev tshawb fawb tshaj plaws hauv lwm lub teb chaws tshaj li Tebchaws Meskas. Google Zeitgeist yog ib qho kev tshawb xyuas txhua xyoo ntawm cov kev tshawb fawb nrov tshaj plaws thoob plaws lub ntiaj teb hauv ntau hom. Cov ntaub ntawv no yog nce raws li cov lus tshawb ntawm lub ntiaj teb.
Google Adwords Lo Lus Tseem Ceeb: Google Adwords Lo lus Ntaus Sau koj muab ib daim ntawv teev cov keywords uas koj tuaj yeem lim los ntawm kev tshawb fawb, kev sib tw, thiab cov qauv. Nws yog ib txoj kev ceev los ntsuas kev txheeb cais rau cov ntsiab lus tseem ceeb thiab lo lus tseem ceeb.
Twitter Muab Kev Tshawb Fawb Txog Cov Sij Hawm
Twitter: Koj puas xav tau kev nce mus txog qhov thib ob ntawm cov neeg xav tau thoob ntiaj teb? Twitter yog qhov chaw ua qhov ntawd, thiab nrog cov ncauj lus tseem ceeb hauv Twitter lub sidebar, koj pom tau ntawm qhov muag ceev nrawm seb dab tsi yog tsiv neeg mus rau kev sib tham. Feem ntau, qhov no tsuas yog siv rau thaj tsam ntawm koj thaj chaw, txawm tias koj tuaj yeem pom qhov dav dua yog tias koj nkag mus hauv koj tus account thiab saib Twitter li ntawd.
Nrhiav Insights nrog Alexa
Alexa: Yog tias koj tab tom nrhiav ib lub nrawm nrawm ntawm qhov chaw zoo nkauj tshaj plaws, Alexa yog ib txoj hauv kev zoo ua kom tiav txoj hauj lwm no. Saib ntawm 500 qhov chaw saum lub Vev Xaib (cov no yog kho tshiab txhua lub hlis) nrog ib qho kev qhia luv luv ntawm lub vev xaib; koj tuaj yeem tshawb xyuas cov stats ntawm lub teb chaws los yog ntawm qeb.
Siv YouTube los Saib Cov Yeeb Yaj Vev Txheej Txheem Zoo Tshaj Plaws
YouTube: Tus yees duab no wildly nrov video kuj yog ib txoj hauv kev zoo kom pom cov neeg zoo li cas; dua li, ib yam nkaus li Twitter, koj yuav tsum kos npe tawm yog tias koj xav pom ntau hom kev pom tsis raws li koj cov yeeb yaj duab uas koj tau pom dua thiab / los yog thaj chaw nyiam.
Khiav Saib Cov Keeb Kwm Los ntawm Nielsen
Nielsen Net Cov Ntaus: Tsis yog ntau qhov "kev tshawb fawb saum toj kawg nkaus" raws li ib qho kev tshawb nrhiav qhov chaw txheeb cais. Nias ntawm "lub teb chaws", thiab tom qab ntawd ces nias qhov "web usage data." Koj yuav pom cov ntaub ntawv me ntsis xws li "zaug / mus ntsib ib tus neeg", "lub sijhawm saib ntawm qhov Web page", thiab "PC time per person." Tsis yog, nws tsis yog kev zoo siab thaum pom qhov kev ua yeeb yam hauv TV yog qhov kev sib tw nrhiav saum toj kawg nkaus, tab sis nws yog kev kawm thiab yog li ntawd zoo rau koj.
Cov Kev Tshawb Fawb Txog Lub Xaus
Ntau yam kev tshawb fawb xyaw thiab cov tsev kawm ntawv tau tso tawm ib daim ntawv teev txhua xyoo ntawm lawv qhov kev tshawb fawb saum toj kawg nkaus thawm xyoo; nws yog ib txoj hauv kev zoo rau kev ntes ntau ntau cov ntaub ntawv thiab pom tias yog dab tsi tau txais ntau yam kev sib txawv thoob ntiaj teb. Qhov no tshwm sim txhua txhua xyoo rau tag nrho cov kev tshawb fawb loj hauv lub Kaum Ib Hlis xya / Kaum Ob Hlis. Ntxiv rau qhov kev tshawb fawb sab saum toj, feem ntau tshawb nrhiav xyaw cov neeg tshawb nrhiav lub peev xwm los thim rau hauv cov ntaub ntawv thiab tau txais qhov sib lawv liag vim yog qhov kev tshawb nrhiav ntawd tau txais kev khwv nyiaj ntau lub sijhawm ntawd; qhov no tuaj yeem muab cov tswv yim uas yuav pab nrog kev tshawb fawb, tshwj xeeb tshaj yog (saib Google Cov Nrov Tshaj Lij Tshaj Plaws Tshaj Plaub thiab Bing's Top Searches nyob rau 2016 rau cov piv txwv ntawm qhov no).