01 ntawm 12
Tsis txhob ua ib tug Jerk: 10 Txoj Kev Yuav Tau Txais Koj Lub Khw Hauv Google
Tsis txhob xav nyob hauv Google? Ntawm no yog ob peb txoj kev los txo koj cov qeb duas thiab tau txais qhov kev tshawb fawb phem tshaj plaws. Cov no yog qee qhov phem tshaj ntawm qhov phem tshaj kev phem tricks, thiab lawv tuaj yeem txo koj Google cov qhab nia los yog cia li tau txais koj kev txwv los ntawm kev tshawb pom ua tiav.
Tau txais cov nplooj ntawv pom ntawm txhua tus nqi tsis yog ib qho kev ua zoo. Nws yeej tsis ua haujlwm ntev, txawm tias nws yuav ua haujlwm rau ib ntus. Ceev faj ntawm lub tuam txhab twg uas xav kom koj ntiav cov tswv yim no. JC Penny nyuam qhuav kawm txog zaj lus qhia. Lawv cov kabmob Black Hat SEO ntawm kev them nyiaj rau kev ua haujlwm zoo kawg kom txog thaum lub sij hawm New York Times reporter uncovered lub tswvyim.
02 ntawm 12
Cloaking
Koj tuaj yeem tsim koj lub vev xaib kom tau zoo tshaj plaws cataloged los ntawm Google, thiab koj tuaj yeem qhia tias qhov chaw twg yuav tsum tau cached los yog ignored los ntawm Googlebots. Nrhiav koj lub vev xaib kom tshawb nrhiav xyaw ib yam thiab cov neeg tuaj saib pom cov ntsiab lus sib txawv hauv kev lig kev cai hu ua cloaking . Qhov no tuaj yeem ua nrog redirects los yog nrog programming, thiab nws yog verboten nruj me ntsis.
Tsis muaj leej twg nyiam ua li no. Yog tias lawv tab tom nrhiav ib lub vev xaib rau ntawm cov ntawv xov tooj, lawv mam li tau xaiv los xaus rau ntawm lub website txog nees. Los yog tawm. Cia peb fim nws, qhov chaw rau lub npe tsis yog txog kev lom zem. Txwv tsis pub, txhua tus yuav pom
Cloaking koj lub vev xaib yog txoj kev zoo kom koj tus kheej txwv ntawm Google.
03 ntawm 12
Duplicate Cov Ntsiab Lus
Spam tej lub sij hawm kuj sim sib sau page views los ntawm tib cov ntsiab lus ntawm ntau nplooj ntawv. Qhov no tsis yog tib yam li siv cov headers lossis footers ntawm koj cov nplooj ntawv nrog tib cov ntsiab lus. Peb tab tom tham txog rov qab ua tib lub cev los sis siv me ntsis kev hloov txawv ntawm tib lub ntsiab lus.
Tsis txhob muab cov ntaub ntawv luam tawm los ntawm koj cov nplooj ntawv, thiab tsis txhob ua txhaum txoj cai uas luam tawm cov ntsiab lus ntawm lwm qhov. Google tau raug paub los txiav npluav qhov chaw uas sib txuam ntau cov ntsiab lus los yog tsawg kawg yog nplua lawv cov qhab nia hauv kev tshawb nrhiav.
Qhov no ua qee zaum ua rau muaj teeb meem, vim tias qee tus spamming qhov Web site no yuav ua rau koj cov ntsiab lus. Yog tias koj pom ib tug neeg ua txhaum koj txoj cai no, koj tuaj yeem qhia rau Google paub.
04 ntawm 12
Muaj Neeg Ua Neeg Hlau Sau koj Cov Ntawv
Nws yog ib lub tswv yim phem rau kev sib hloov cov ntsiab lus, thiab nws yog ib lub tswv yim phem tshaj kom tau lub cav sau koj cov ntsiab lus rau koj. Muaj cov kev pab cuam tawm hauv cov ntsiab lus los ntawm lwm qhov chaw lossis rov luam cov ntsiab lus qub tab sis ua rau ob peb pauv ntawm no thiab nyob ntawd. Yog hais tias Google cuam koj, thiab lawv zoo zoo nkauj thaum ntes tau qhov no, koj tuaj yeem nwj koj cov nplooj ntawv zoo sib xws.
Sau koj tus kheej cov ntsiab lus. Tias 's kom yooj yim li nws tau txais. Tsis txhob yuav "qhov Web site Instant Adsense ". Yog tias qhov no ua rau ntawm lub vas sab tau ua ntau lub txiaj ntsig rau leej twg tiam sis tus neeg muag khoom, lawv tsis tuaj yeem muag lawv. Lawv tsuas yog ua rau lawv.
05 ntawm 12
Ntxiv Keywords uas Txhob Txhawj rau Koj Cov Lus
Meta keywords tsis tseem ceeb rau Google ntxiv lawm. Txawm li cas los xij, thaum koj sau cov ntsiab lus tseem ceeb , sau cov lus tseem ceeb uas ncaj qha mus rau koj lub vev xaib, thiab tsis txhob rov hais dua tib lo lus tseem ceeb ntau zaus. Spamming keywords los ntawm sau txhua lo lus nyob rau hauv phau ntawv txhais lus yog ib txoj hauv kev zoo tshaj plaws kom muaj koj qeb duas hauv Google.
Zoo li no, tsis txhob siv cov npe ntawm cov khoom siv los ntawm koj cov neeg sib tw ua keywords. Ntawm qhov zoo tshaj plaws nws yog ib tus neeg siv kev phem, ntawm nws tuaj yeem tuaj yeem tau txais koj sued los ntawm cov neeg sib tw.
06 ntawm 12
Txuas Sib Hlis thiab Cov Neeg Zej Zog Zoo
Kev sib txuas ua ke yuav ua rau koj ib tug neeg nyob ze thiab ib tus pej xeem zoo hauv internet. Txawm li cas los xij, yog vim ib tus neeg txuas rau koj tsis yuam kom koj rov qab mus rau lawv. Qee lub sij hawm koj tau txiav txim rau qhov zoo ntawm cov phooj ywg koj khaws. Google hu ua spamming sites chaw zej zog, thiab txuas rau lawv yuav txo koj cov PageRank .
Txuas kev sib txuas cov kev pab cuam, kev sib txuas nyiaj them mus txuas ntxiv, thiab lwm cov kev lag luam los muab rau PageRank yog cov kev phem heev dua. Koj tuaj yeem tau nrog nws mus li ib ntus, tabsis thaum kawg, Google yuav ntes mus rau lub tswvyim, thiab koj qhov kev tshawb fawb nrhiav yuav poob zoo li lub thauj tog rau nkoj. Qhov no yog qhov tseem ceeb tau tshwm sim hauv JC Penny qhov xwm txheej. Lub SEO ruaj lawv ntiav (thiab tom qab raug rho tawm haujlwm) tsim ib qho khoom siv tsim ntawm cov kev sib txuas ntawm cov websites tsis txheeb.
07 ntawm 12
Cov ntawv sau
Tsis txhob sim qiv cov ntsiab lus los ntawm kev ua xim tom qab tib yam li cov font xim - kuj hu ua fontmatching . Qhov no yog lub tswv yim qub hauv tsev kawm ntawv, thiab nws tsis tau ua haujlwm rau cov laus. Google thiab lwm yam kev tshawb fawb xyaw yog cov sophisticated ntawm kev ntes no, thiab lawv mam li yuav tso tawm tej kev ntxub cov Web site ntawm lawv qhov kev tshawb nrhiav cav . Qhov no rov qab rau peb cov cai ua ntej txog kev tsis ua cov ntsiab lus uas muab cov kev xyaw tshawb thiab cov tib neeg sib txawv.
Ib yam li ntawd, saib seb koj tau ua cov ntawv me me. Hauv kev hloov ntawm cov lus cim tseem ceeb, qee cov neeg sim muab cov ntawv me me rau hauv qab ntawm nplooj ntawv. Nws tsis ua haujlwm. Nws cia li ua rau koj lub website zoo li spam.
08 ntawm 12
Title Stacking
Qhov no yog lwm yam kev dag ntxias ntawm txoj kev rov qab rau hauv cov hnub nyoog thaum dinosaurs roamed lub web. Cov laus txoj kev siv tib neeg siv lub npe pawg yog siv cov cim npe ntxiv los sim thiab ntxiv ntau cov ntsiab lus rau hauv thaj chaw tseem ceeb. Txoj kev tshiab uas neeg sim ua qhov no yog los ntawm kev ntxiv lub npe nrog dashes thiab stacking txog cov lus tseem ceeb "Pie Crust Recipes - Cherry Pies - Kua Pies - Peach Pies."
Tias qhov system titling lawv tau pom zoo los ntawm SEOs ntawm taw tes. Siv nws cov hnub no, thiab nws yuav zaum qis dua koj tshawb nrhiav cav.
Koj nyob nraum zoo khom lub tsheb tawm ntawm ib lub npe ntawm kev sib koom siv rau kev sib koom siv kev siv es tsis yog siv raws li txoj hauv kev hauv cov ntsiab lus ntxiv. Sau koj lub npe rau cov neeg nyeem ntawv, tsis yog lub tshuab hlwb hlau tshawb nrhiav.
09 ntawm 12
Muab cov kab mob, Trojans, lossis lwm yam kev phem
Yog tias koj qhov chaw faib tawm kab mob, trojan, los yog lwm yam kev phem, Google yuav tshem koj tawm ntawm lawv qhov kev ntsuas rau pej xeem zoo. Qhov no yuav tsum yog tsis muaj hlwb.
Ob zaug kos cov software uas koj pom zoo los faib kom paub tseeb tias nws tsis tsim kev puas tsuaj thiab koj cov neeg rau zaub mov tseem ruaj ntseg kom hackers tsis txhob txiav txim siab hijack koj lub vev xaib thiab xa tawm kev phem software rau koj.
Yog hais tias koj tau raug hacked thiab tu koj qhov chaw, koj tuaj yeem hu rau Google los qhia rau lawv paub tias koj tau rectified qhov teeb meem.
10 ntawm 12
Xaus Chaw
Cov ntawv phab ntsa los yog cov nplooj ntawv Gateway yog cov nplooj ntawv uas tau muab kho rau ib lub sij hawm tseem ceeb, tiam sis yeej tsim los ua gateways coj koj mus rau cov ntsiab lus sib txawv. Piv txwv li, "blueberry," "strawberry," thiab "txiv kab ntxwv" gateways tej zaum yuav tsim kom koj mus rau "txiv hmab txiv ntoo punch."
Cov phab ntsa ntawv feem ntau muaj tsawg heev rau hauv txoj kev ntawm cov ntaub ntawv qub thiab feem ntau khi lossis hloov cov neeg siv mus rau qhov chaw Web site. Nws yog ib qho txawv ntawm kev sib tham txog cov ntsiab lus sib txawv.
Ceev faj cov khoos kas koom nrog, vim qee cov ntawm no yuav zoo li cov phab door hauv Google. Qee lub khw muag khoom thiab lwm qhov chaw muaj peev xwm khiav tau teeb meem nrog rau qhov no, yog li nws tseem ceeb uas yuav tau ua haujlwm nrog Google Webmaster Cov cuab yeej kom paub tseeb tias koj tau teeb tsa koj qhov chaw nyob rau hauv ib txoj kev uas ua rau ob qho tib si rau cov neeg siv thiab Google thiab lwm yam kev tshawb fawb xyaw .
11 ntawm 12
Automated Inquiries
Google tsis ua tsaug robots sau koj cov ntsiab lus, thiab lawv txawj ua cov neeg hlau tshawb xyuas koj qhov kev sib tw. Automated Google queries thiab qhov txuas xa tawm yog ob qho tib si tawm tsam Google cov kev pab cuam, thiab ob leeg ntawm lawv tuaj yeem tau txais koj qhov chaw banned. Lawv khi cov kev siv nyiaj rau txhua tus.
12 ntawm 12
Yog li Txuj, Tsis Txhob Yuam Kev Jerk
Tsis txhob ua lub siab phem. Optimize koj lub Web site rau Google los tsim ib qhov chaw zoo, zoo ib qhov chaw uas sau rau tib neeg siv lub cav. Sau cov tsheb khiav los ntawm kev sau cov ntsiab lus tseem ceeb. Tsis txhob sim ntxias neeg los yog coj txoj kev tub nkeeg.