Leej twg tsav tsheb mus rau koj qhov chaw
Cov neeg tuaj xyuas hauv koj lub vev xaib yuav nrhiav nws li cas? Qhov twg yog qhov khiav tsheb los ntawm? Cov lus teb rau qhov no yog nrhiav los ntawm saib cov ntaub ntawv ntawm "http referrers."
Ib tug "http referrer", feem ntau tsuas yog hu ua "xa mus", yog txhua qhov hauv online uas cov neeg tsav tsheb mus xyuas thiab cov qhua rau koj lub vev xaib. Cov no muaj xws li:
- kev tshawb fawb xyaw
- kev mus los ntawm lwm cov websites
- kev tshaj tawm
- tawm hauv online
- email qhauj phiaj xwm
- koom nrog kev sib txuas
- txuas mus ua rau cov software
Thaum twg ib tug neeg tuaj xyuas koj lub vev xaib, ib qho ntawm cov ntaub ntawv kaw tseg yog qhov uas tus neeg ntawd tuaj ntawm. Qhov no feem ntau yog nyob hauv daim ntawv ntawm qhov nplooj ntawv uas lawv tau nyob rau thaum lawv tuaj rau ntawm koj nplooj ntawv - piv txwv, cov nplooj ntawv lawv nyob rau thaum lawv tau xaiv ib qhov txuas uas coj tuaj rau koj qhov chaw. Yog tias koj paub cov ntaub ntawv ntawd, koj tuaj yeem mus rau nplooj ntawv xa thiab pom qhov txuas lawv tau nyem los yog khawm rau kom nkag mus rau koj qhov chaw. Cov ntawv teev npe no hu ua "xa mus rau npe."
Technically, txawm offline qhov chaw xws li cov ntawv luam tawm lossis cov neeg ua haujlwm hauv cov phau ntawv lossis cov ntawv xov xwm yog cov referrers, tab sis tsis yog sau cov URL hauv cov neeg rau npe xa lawv cov npe uas yog "-" lossis blank. Lus hauv no teb Uas obviously ua rau cov kev xa mus rau neeg saib npe nyuaj zog (kuv muaj ib tug ua kom yuam kev rau qhov no, uas kuv yuav qhia tom qab hauv no tsab xov xwm). Feem ntau. thaum lub web tsim tawm siv lub sijhawm "referrer" lawv xa cov ntaub ntawv hauv online - tshwj xeeb cov chaw lossis cov kev pabcuam uas tau hais nyob rau hauv qhov kev xa npe.
Vim li cas cov lus qhia tseem ceeb no tseem ceeb? Los ntawm kev soj ntsuam qhov twg koj cov tsheb khiav los ntawm, koj yuav tau txais kev nkag siab txog qhov ua haujlwm rau koj lub vev xaib ntawm kev muag khoom thiab qhov twg yuav tsis tau them tam sim no. Qhov no yuav pab tau koj kom zoo dua rau koj cov kev lag luam cov nyiaj thiab lub sij hawm koj nqis peev pab nyiaj rau qee yam.
Piv txwv li, yog kev tshaj xov xwm yog kev tsav tsheb ntau tshaj plaws rau koj, koj yuav txiav txim siab khi rau ntawm koj cov kev nqis peev ntawm cov neeg thiab ua ntau dua hauv Facebook, Twitter, Instagram, thiab lwm yam. kev sib raug zoo nrog lwm cov chaw thiab cov kev tshaj tawm tsis muaj cov tsheb khiav, koj yuav txiav txim siab txiav tawm cov lag luam kev lag luam thiab siv cov nyiaj lwm qhov. Cov ntaub ntawv xa tuaj yeem pab koj xaiv kom zoo dua thaum nws tuaj txog lub website lub tswv yim.
Kev Taug Xyuas Kev Xa Mus Los yog Kev Nyuaj Siab dua nws zoo li
Tej zaum koj yuav xav tias vim hais tias cov referrers raug kaw hauv cov ntaub ntawv teev tseg (ua ke hom ntawv) ntawm feem ntau cov web servers uas lawv yuav yooj yim los teev. Hmoov tsis zoo, muaj qee cov kev hlaib loj kom kov yeej ua qhov no:
- Kev tshawb fawb xyaw cov lus qhia hauv lawv qhov URL xa tuaj xws li cov ntsiab lus tshawb nrhiav los sis cov seem hauv seem tus neeg tuaj nyob hauv. Qee lub sij hawm, cov ntaub ntawv tshawb nrhiav tsis yog xa mus vim kev txhawj txog kev ruaj ntseg. Qhov no txhais tau hais tias qhov URL feem ntau yog nyuab dua li cias http://webdesign.about.com/.
- Rau lwm yam huab hwm coj, email mus thiab kev txuas los ntawm software yuav tsis muab cov lus qhia ntau rau txhua qhov ntawm qhov xa los URL. (Qhov tseeb, qee qhov software thiab email xa tuaj rau cov neeg xa xov xa tuaj, yog li ntawd koj tuaj yeem khiav tsis tau lawv.) Tau txais qhov no, thaum ua email ua luam, koj yuav tsum tau muaj cov nyob hauv qhov URL uas qhia tias nws yog ib qho email lossis qhov txuas software . Piv txwv: http://webdesign.about.com/ ? Ref = email . Qhov no kuj ua haujlwm rau kev sib txuas hauv software. Tab sis zoo li txoj kev xa mus cav, koj mam li yuav tsum tau parse cov ntaub ntawv ntawm koj cov ntawv.
- Qhov tswv yim zoo tib yam ntawm kev siv qhov URL tshwj xeeb rau qhov kev sib tw yuav siv tau rau cov kev txwv offline (cov ntawv luam tawm, xov tooj cua, thiab lwm yam). Yog tias koj siv qhov URL zoo li http://webdesign.about.com/magazine-name, thiab koj tsuas siv qhov URL rau ib phau tshwj xeeb, koj paub tias cov tsheb khiav mus rau nplooj ntawv (uas koj tuaj yeem tshawb hauv Google analytics lossis ib yam kev pab cuam) los ntawm qhov chaw ntawd.
Rov qab dhau cov cav, koj yuav tsum paub hais tias tsis yog tag nrho cov ntawv teev lus nkag tau xa cov URLs teev nyob rau hauv qhov nkag. Qhov no txhais tau ntau yam:
- Cov qhua tuaj noj mov ntaus hauv URL los ntawm txhais tes
- Tus neeg muas zaub tau muaj nplooj ntawv cim npe
- Tus neeg tuaj siv tau siv kev tiv thaiv ntiag tug software uas thaiv cov referrer
- Qhov chaw xa tawm yog thaiv cov ntaub ntawv xa mus
Tus Referrer cia rau qhov twg?
Web neeg rau zaub mov cav tracks tus referrer, tab sis koj yuav tsum teem koj cov cav yuav tsum tau sau hauv Hom Ntawv Sau. Cov nram qab no yog ib qho qauv nkag nkag hauv Kev Ntaus Ntaus Ntawv, nrog rau cov referrer tseem ceeb:
10.1.1.1 - - [08 / FEB / 2004: 05: 37: 49 -0800] "Tau txais /cs/logsalysistools/a/aaloganalysis.htm HTTP / 1.1" 200 2758 "http://webdesign.about.com/" "Mozilla / 4.0 (tshaj: MSIE 6.0; Windows 98; YPC 3.0.2)"
Ntxiv cov lus qhia txog kev xa mus rau hauv koj cov ntaub ntawv teev cia ua rau lawv loj dua thiab nyuab zog rau kev sib tham, tab sis cov ntaub ntawv no yuav pab tau rau qhov txiav txim siab seb koj lub website ua dab tsi thiab koj cov phiaj xwm kev lag luam zoo li cas.
Thawj tsab xov xwm los ntawm Jennifer Krynin. Edited by Jeremy Girard rau 10/6/17