Ntev Tail yog kab lus uas los ntawm ib qho xov xwm los ntawm Chris Anderson Wired. Nws muaj txij thaum tau nthuav dav lub tswvyim rau hauv blog thiab phau ntawv. Feem ntau peb hnov lub sij hawm "Ntev Tail" lossis qee zaum "Tsov Tail" los yog "Tsiaj Tail" hauv kev tshawb nrhiav cav cav thiab Google.
Nws txhais li cas?
Yeej, Ntev Tail yog ib txoj kev los piav txog kev muag khoom thiab kev ua haujlwm hauv Internet. Cov ntaub ntawv tseem ceeb, cov phau ntawv, cov yeeb yaj kiab, thiab lwm yam khoom tau npaj los ntawm kev tsim "hits." Cov khw yuav tsuas them taus cov khoom ntiag tug tshaj plaws vim lawv xav tau cov neeg txaus nyob hauv thaj tsam kom lawv cov khoom muag thiaj li rov qab tau cov nqi siv nyiaj ntau hauv cov khw muag khoom.
Hauv Internet hloov. Nws tso cai rau cov tib neeg nrhiav cov khoom tsis tshua nyiam thiab cov ntsiab lus. Nws hloov tawm tias muaj cov nyiaj hauv cov "tsis tau," dhau lawm. Amazon tuaj yeem muag obscure phau ntawv, Netflix tuaj yeem xauj khoom, thiab iTunes tuaj muag tau obscure zaj nkauj. Tias 's tau tag nrho vim tias cov chaw muaj ntim heev thiab cov neeg lag luam yog attracted los ntawm ntau yam.
Qhov no thov rau Google li cas?
Google ua rau feem ntau ntawm lawv cov nyiaj hauv Internet tshaj tawm. Anderson raug xa mus rau Google ua "Ntev Tail Advertisers." Lawv tau kawm tias cov niche players xav tau cov kev tshaj tawm kom ntau li ntau, yog tias tsis ntau tshaj cov koom haum sawv cev.
Tus thawj coj Eric Schmidt hais tias, "Qhov tseem ceeb tshaj plaws txog Tail Long yog qhov ntev npaum li cas tus Tsov tus Thib Ob, thiab ntau npaum li cas cov lag luam tsis tau txais kev pab cuam muag khoom," thaum piav txog Google zoo hauv 2005.
AdSense thiab AdWords yog qhov ua tau raws li, yog li cov neeg xauj khoom thiab cov luam tawm cov luam tawm tau tag nrho lawv cov. Nws tsis tau them nqi Google ntxiv cov nyiaj siv ua haujlwm ntxiv pub cov neeg siv Cov Tail Long Long los siv cov khoom no, thiab Google ua kom billions hauv cov nyiaj tau los ntawm cov khoom sib sau ua ke.
Yuav Ua Li Cas Cov Npe Thov Los Ua Si
Yog tias koj lub lag luam nyob ntawm cov neeg nrhiav koj cov websites hauv Google, Ntev Tail tseem ceeb heev. Tsis yog xav txog kev ua ib qhov Web page qhov Web site uas nrov tshaj plaws, xav txog kev ua ntau phab uas pab cov muag khoom noj muag.
Qhov siab xav ua kom zoo rau koj cov nplooj ntawv rau ib los yog ob lo lus zoo heev, sim Cov Ntawv Ntev Tuag ntev. Muaj ntau tsawg sib txeeb, thiab tseem muaj chaw rau tej chaw thiab nyiaj.
Taub Hau thiab Tick Tails - Nyiaj hauv lub Aggregate
Cov neeg feem ntau hais txog cov khoom ntiag tug, cov nplooj ntawv, lossis cov cuab yeej cuab tam ua lub "taub hau," tsis yog tawm tsam Tail Long. Lawv kuj qee zaum xa mus rau "Tus Tsiaj Tail," txhais tau ntau dua cov khoom nyob rau hauv Ntev Tail.
Tom qab ib qho chaw, Tsawg Tail xaus tawm dipping tawm mus rau hauv obscurity. Yog tias tsuas yog ib lossis ob tus neeg tau mus saib koj lub vev xaib, tej zaum koj yuav tsis tau nyiaj los ntawm kev tshaj tawm rau nws. Ib yam li ntawd, yog tias koj yog ib tug blogger uas sau rau ntawm lub ntsiab lus me me, nws yuav tsis yooj yim nrhiav kom txaus rau cov neeg tuaj saib nyiaj them rau koj cov dag zog.
Google ua tau nyiaj los ntawm cov tshaj tawm nrov ntawm lub taub hau mus rau lub tsho thinnest ntawm Ntev Tail. Lawv tseem ua tau nyiaj los ntawm cov neeg tsis paub uas tsis tau ua qhov nyiaj qis kawg nkaus rau qhov AdSense them nyiaj.
Content publishers muaj kev sib tw sib txawv nrog Ntev Tail. Yog tias koj tau nyiaj nrog cov ntsiab lus uas haum rau hauv Tail Long, koj xav kom ib qho chaw txaus kom nws tsim nyog. Nco ntsoov tias koj tseem yuav tsum tau ua kom tiav rau koj cov losses ntau npaum li cas los ntawm qhov muab ntau ntau yam. Tsis txhob muab tso rau ntawm ib qho blog, tswj peb lossis plaub rau ntau yam.