Kev lag luam blogging tuaj yeem pab cov tuam txhab hauv ntau txoj kev xws li kev nce Google tsheb khiav mus rau ib lub tuam txhab lub website, tsim kev sib raug zoo nrog cov neeg tau txais kev pab, kom muaj kev tshaj tawm thiab tsav tsheb ntawm qhov ncauj muag. Qhov teeb meem rau feem ntau cov tuam txhab yog tias lawv tsis paub dab tsi sau txog lawv cov khoom lag luam. Lawv tsis xav kom cov neeg tau txais kev pabcuam ua luam tawm los ntawm lawv cov ntawv tshaj tawm cov blog lossis ua lag luam cov kev ua yuam kev .
Pab koj sau cov lus nthuav, pabcuam, thiab muaj txiaj ntsim blog uas tib neeg xav nyeem, tom qab yog 50 lub lag luam blog post rau cov ntsiab lus koj xav tau.
Xov xwm Xov xwm
Lub lag luam xov xwm yuav nthuav rau cov neeg siv, cov neeg sau xov xwm, cov lag luam muaj kev lag luam, cov neeg muag khoom, thiab ntau dua. Nco ntsoov, koj tus lag luam blog tsis yog qhov chaw muab tshaj tawm xovxwm. Txawm li cas los xij, koj tuaj yeem rov qab ua tau cov ntsiab lus xws li nias tawm thiab xa lawv mus rau ntau tus neeg blog posts. Qee cov ntsiab lus rau cov tuam txhab xov xwm blog posts muaj xws li:
- Txhawb cov tub ua lag luam
- Pib lub tuam txhab tshiab los yog kev sib faib
- Kev nthuav dav ntawm kev lag luam mus rau thaj tsam tshiab lossis lub tebchaws
- Lub chaw qhib tshiab lossis nthuav dav
- Kev sib tham tswv yim tshiab tshiab
- Lub tuam txhab caij nyhav xws li 1,000 neeg tau txais kev pab
- Lub tuam txhab xyoo zoo li 25 xyoo ntawm hnub tseem ceeb
- Cov thawj tswj tshiab lossis tus neeg ua haujlwm tseem ceeb los txais kev pab los yog hloov tsheb
- Khoom plig yeej thiab lwm yam kev paub
- Tus thawj tswj hwm thiab cov neeg ua haujlwm tseem ceeb tshaj tawm txoj haujlwm tshaj tawm
Kev lag luam
Ua raws li 80-20 txoj cai tswj kev lagluam thiab xyuas kom tsis pub tshaj 20% ntawm cov ntsiab lus uas koj luam tawm ntawm koj tus lag luam blog yog koj tus kheej tshaj tawm. 80% yuav tsum muaj txiaj ntsig, muaj txiaj ntsim, thiab tsis yog tus kheej tshaj tawm cov ntsiab lus. Ntawm no yog ib co tswv yim rau kev lag luam blog cov ncauj lus tseem ceeb uas cov neeg tau txais yuav xav nyeem:
- Muag thiab nyiaj cheb
- Nyiaj so koobtsheej promotions
- Kev Ntseeg thiab kev txhawb nqa kev ncaj ncees
- Kev xa npe mus rau
- Cov khoom tshiab lossis kev pabcuam tshiab
- Sib tw
- Celebrity endorsements
- Kev kuaj dawb thiab kev sim
- Khoom ua qauv qhia thiab cov tutorials
- Cov websites tshiab thiab kev tshaj xov xwm
- Cov ntawv tshaj tawm txog kev lag luam thiab cov txheej xwm uas lub lag luam yuav tuaj koom
- Cov lus dab neeg
Kev Ua Rau
Corporate Social Responsibility (CSR) yog qhov tseem ceeb tshaj plaws rau cov tuam txhab loj cov hnub, thiab nws yuav tsum yog qhov tseem ceeb rau cov tuam txhab ntawm txhua qhov ntau thiab tsawg. Yog vim li ntawd kev tshawb pom pom tias cov neeg tau txais kev pom zoo los ntawm cov lag luam los nqis peev pab rau kev sib raug zoo, kev lag luam, thiab kev ua rau ib puag ncig. Nram qab no yog qee cov ntsiab lus CSR uas koj tuaj yeem sau txog koj tus lag luam blog:
- Eco-friendly initiatives nyob rau hauv koj lub tuam txhab xws li chaw ua hauj lwm recycling, telecommuting, thiab lwm yam
- Kev koom tes nrog cov koom haum thiab cov laj thawj
- Kev pabcuam pub dawb
- Cov neeg ua haujlwm pab dawb
- Kev siab hlub
- Lub lag luam pro bono ua hauj lwm
- Kev xam phaj thiab dab neeg
Kev Tshawb Fawb, Qhov Tshaj Tawm, Kev Tshaj Tawm
Muaj ntau tus neeg yuav xav paub txog kev tshawb fawb los ntawm kev tshawb fawb thiab kev sib tw nrog koj kev lag luam, tshwj xeeb tshaj yog cov ntawv sau txog cov ntsiab lus no yog sau los ntawm cov tib neeg hauv koj lub tuam txhab uas paub zoo txog cov ncauj lus no. Ntawm no yog qee hom kev tshawb fawb, tiam sis, thiab kev twv blog cov ncauj lus uas koj tuaj yeem luam tawm ntawm koj tus lag luam blog:
- Kev tshawb fawb los ntawm koj lub tuam txhab
- Kev tshawb fawb los ntawm cov neeg lag luam
- Kev tshawb fawb ntawm koj lub lag luam lossis kev lag luam
- Kev tshawb fawb txog lwm yam lag luam uas ncaj qha los yog tsis ncaj nraim rau koj kev lag luam, lag luam, thiab cov neeg siv khoom
- Cov kev hloov uas cuam tshuam rau koj kev lag luam, lag luam, khoom muag, thiab cov kev pabcuam
- Kev kwv yees rau koj kev lag luam
Kev kawm thiab kev xav kev coj
Tsim koj tus lag luam blog ua qhov chaw kom tau txais kev lees paub, kev paub txog cov ncauj lus uas muaj feem xyuam rau koj tus lag luam thiab kev lag luam los ntawm kev tshaj tawm cov ntawv qhia kev kawm xws li cov ntawv tawm tswv yim thiab kev xav cov thawj coj uas yog cov lus tshaj tawm, cov ntawv pov thawj, thiab xav tau. Ntawm no yog qee cov qauv ntawm txoj kev kawm thiab kev xav ua thawjcoj post rau koj tus lag luam blog:
- Yuav ua li cas-rau cov posts uas piav qhia txog kev siv koj cov khoom hauv ob qho tib si thiab cov kev muaj tswv yim
- Cov tswv yim pab, tricks, thiab li ntawd yuav pab cov neeg tau txais kev pab zoo dua ntawm koj cov khoom siv thiab cov kev pabcuam
- Cov lus ceeb toom pab cuam txog koj lub lag luam lossis kev lag luam
- Tshaj tawm txog koj cov ntaub ntawv kawm thiab cov txheej xwm xws li ebooks, ntaub ntawv dawb, webinars, ntawv xov xwm, thiab lwm yam
- Hais txog kev kawm thiab kev xwm txheej uas yuav pab tau koj cov neeg tuaj ua haujlwm
- Cov lus teb rau cov lus nug txog cov qhua tuaj noj mov
Cov Cai thiab Cov Cai
Kev sib tham txog teeb meem txog kev cai lij choj ntawm lub lag luam blog yog ib txwm muaj teeb meem. Thaum tsis paub tseeb, nrog koj tus kws lij choj kom paub tseeb tias nws tau txais luam tawm cov ntsiab lus muaj feem xyuam nrog kev cai lij choj ntawm koj qhov blog. Cov lag luam ntawm cov lag luam uas muaj feem xyuam nrog cov cai thiab kev tswj hwm muaj xws li:
- Cov cai tshiab thiab kev tswjfwm uas cuam tshuam rau koj txoj haujlwm
- Hloov cov cai thiab kev tswjfwm uas cuam tshuam rau koj kev lag luam
- Koj lub tuam txhab txoj kev txhawb zog
- Cov ntaub ntawv hais txog cov plaub ntug uas koj tau ua
- Cov lus teb rau cov plaub ntug tau foob tawm tsam koj lub lag luam
Reputation Management
Ib feem loj ntawm kev tshaj xov xwm kev lag luam yog kev tswj hwm koj lub tuam txhab lub npe hauv online los ntawm kev mloog thiab nrhiav lwm tus neeg hais txog koj lub lag luam, koj hom, thiab koj cov khoom. Koj lub lag luam blog yog ib qho chaw zoo los teb cov lus tsis raug luam tawm hauv online. Nram qab no yog ib co tswv yim siv blog posts raws li ib lub cuab yeej los tiv thaiv thiab kho koj lub npe hauv internet:
- Kho cov ntaub ntawv txog koj lub lag luam, cov npe, cov khoom, lossis cov kev pab
- Hloov cov lus qhia cuav
- Cov lus nug teb nrog cov lus qhia tseeb uas cov neeg tau txais kev pab cuam nyob ntawm seb qhov kev pheej hmoo twg yuav cia lawv nrhiav cov ntaub ntawv tsis raug lwm qhov
- Ua tsaug rau cov neeg uas hais txog tej yam zoo txog koj lub lag luam