Koj Puas Yog Ib Tug Neeg Saib Xyuas? Koj tsis yog ib leeg
Yog tias koj tau tuaj yeem tuaj hauv ib lub yeeb yaj kiab uas zoo tshaj plaws los saib xyuas peb los yog plaub lub sijhawm nyob rau hauv ib qho zaum, koj tsis nyob ib leeg - koj yog ib lub zoo tshaj plaws ntawm kev hloov TV saib cwj pwm. Peb tau loj hlob txias rau cov kab lis kev cai, tig mus rau qhov kev daws teeb meem, xws li Apple TV.
Binge TV
Qhov no yog qhov hloov loj. "Binge saib siv tau cov lus tsis zoo," said Karen Ramspacher, SVP, Consumer Insights ntawm GfK MRI qhov kev tshawb fawb tshwj xeeb hauv TV saib. "Streaming cov kev pab cuam tau coj tus cwj pwm no mus rau theem tshiab," nws said.
Qhov no txhais tau hais tias cov digitally-savvy watchers tau tswj xyuas seb lawv saib lub thawv goggle, tab sis nws yog qhov sib cav tias cov ntawm 6 tus neeg tam sim no saib peb lossis ntau lub sijhawm ntawm tib qhov yeeb yam hauv ib qho zaum yuav tau kho kom yooj yim dua lwm hom ntawm kev tiv thaiv kev tshuaj ntsuam.
Nws yog nthuav kom pom tau hais tias Apple TV tswv yog cov txiv neej feem ntau, txiv neej (17%) ntau dua cov poj niam (10%) kom muaj ib yam ntawm cov cuab yeej, ib daim ntawv tshawb fawb tau thov.
Ob feem ob ntawm cov neeg uas hais tias lawv niaj zaus saib TV nyob rau hauv txoj kev no siv cov kev pab cuam streaming kom ua tau li ntawd.
Nyob twj ywm hauv siab
Kua feem ntau yog cov "hluas thiab mob siab thiab tech-savvy," sau Needham & Co. Analyst, Laura Martin. "Apple lub hom phiaj yog tsim cov khoom uas tib neeg nyiam."
Nyob rau hauv kev xav txog, Apple lub tsiv mus rau hauv streaming media (uas ib txwm muaj xws li nws cov kev taw qhia ntawm streaming suab paj nruag kev pab, Kua Music), yog bang on sib. Digitally savvy Millennial cov neeg muas zaub yog khov kho nyob rau hauv lub tuam txhab lub sights, thiab lub sij hawm yuav tau siav.
Lub rooj zaum ntawm lub rooj zaum hauv lub rooj zaum qhib hauv kev hloov cov tswv yim. Tswb peb feem pua ntawm Tebchaws Asmeskas tau xav rho tawm lawv lub xov tooj cable, thiab tshaj ib nrab ntawm lawv (53%) twb tau saib ntau tshaj li ib nrab ntawm cov sijhawm lawv saib TV.
"Kev tshawb fawb qhia tau hais tias ntau lub caij nyoog yuav xav xauj ntau dua li cov khoom muaj nqis," wrote Needham analyst, Martin. "Cov neeg tuaj txais kev pab ntawm Netflix, Hulu, thiab Spotify yog cov piv txwv ntawm cov neeg tau txais kev pab them nqi them txhua hli rau txhua qhov-koj-noj-noj."
Nws tseem yog tsav tsheb khiav mus nyob rau ntawm lub sijhawm ntawm kev sib koom tes thiab kev pabcuam xws li Periscope, Snapchat thiab ntau dua.
Nrhiav tau
Cov kev hloov no mus rau kev nkag tau, tsis yog tus tswv ntawm tus cwj pwm tau txhais tau hais tias cov neeg zoo li koj thiab kuv xav kom nkag siab txog yam peb xav tau, peb nyob qhov twg thiab thaum peb xav, tab sis qhov no kuj qhia ob qho kev sib tw Apple TV nws los daws qhov kev txhawj xeeb.
Qhov uas peb muaj tam sim no, qhov kev tshawb nrhiav tsis ntev los no yog tshawb nrhiav tias Netflix thiab Amazon Prime Video cov neeg siv siv ob zaug los ntau dua (17.8 feeb) txhua txhua hnub tab tom nrhiav ib yam dab tsi uas saib raws li cov xov tooj cua (9.1 feeb). Interestingly, cov neeg siv cov kev pab cuam streaming TV siv ntau lub sijhawm saib TV, tiam sis ua tau pom tsawg dua.
Thaum twg txhua daim ntawv xov xwm muaj rau koj los ntawm ntau lub apps thiab cov kev pabcuam, koj yuav tsis xav rho me ntsis ntawm cov kev pab cuam nrhiav kom pom tias koj tab tom nrhiav. Qhov no yog qhov kev sib tw Universal Search aims los daws, ua kom cov neeg lag luam hauv Apple Apple kom sai li lawv xav tau, tsuav yog cov apps txhawb nrhiav API.
Navigation kuj yog ib feem ntawm cov xov xwm yav tom ntej. Kua tau sib cav tsim tau yooj yim rau cov neeg siv khoom hauv TV hauv Apple TV. Cov menus meej, cov ntsiab lus raws li app thiab cov lus Siri hais tau yooj yim dua kom mus cuag koj qhov kev nrhiav, tab sis raws li ntau txoj hauv kev thiab ntau qhov chaw ntawm cov yeeb yam zoo, kev ua si thiab cov suab paj nruag tshwm hauv tvOS, discoverability tseem ceeb heev.
Apple TV npaj siab los daws qhov teebmeem no los ntawm kev muab lus pom zoo, ua li ntawd koj tuaj yeem nug Siri . Koj tuaj yeem nug nws kom pom cov tsos raws li lub npe ntawm cov neeg ua yeeb yam, nws ib hom ntawv, rov thooj, piv txwv:
- "Nrhiav qhov kawg ntawm kev ua si ntawm Thrones,"
- "Nrhiav tus yeeb yam starring Maggie Smith nyob hauv ib lub nkoj,"
- Koj tuaj yeem nug tias, "Kuv yuav saib hmo no li cas?"
Cov tswv yim zoo tshaj plaws no tsuas yog ua kom zoo dua li Apple tsim AI cov kev pab cuam rau Apple TV cov neeg muas zaub, hauv uas qhia tau hais tias yuav pom ntau thiab ntau dua li qhov kev pom zoo thaum koj siv lub ntaus ntawv.
Tsav 4K
Kua muaj kev sib tw thiab tus tsav mus rau 4K yog qhov yuav yog ib feem ntawm lub neej yav tom ntej ntawm Apple TV. Roku twb txhawb nqa mus txog 4K (Samsung 4k TVs yog ib qho ntawm cov khoom muag saum toj kawg nkaus hauv Adobe Cov Kev Ntsuas Cov Xov Xwm 2015 Cov Khw Tshaj Tawm Txog Kev Lag Luam Lag Luam), yog li muaj kev txav mus siv lub Roku daws nrog qee lub xov tooj ntawm cov ntse, tag nrho cov qub, Kua arguably muab ib qho yooj yim tov thiab Kua TV tseem ceeb ntxiv rau ib feem peb ntawm tag nrho cov streaming ntaus ntawv siv, raws li lub Tsev Kawm Ntawv Digital Digital .
