Mobile App Monetization Qauv

Txoj kev uas koj tuaj yeem nqa nyiaj los ntawm koj cov Apps

Feem ntau cov mobile app developers tsim apps feem ntau vim yog qhov tseeb tias nws yog lawv cov kev mob siab rau. Txawm li cas los xij, tus txheej txheem no yog siv cov nqi, raws sij hawm, kev siv zog thiab qhov tseem ceeb, nyiaj. Thaum tsim ib qho app, xa tawm mus rau ib qho app marketplace thiab tau txais nws cov lus pom zoo tso tawm yog ib qho zoo nkauj rau nws tus kheej, nws kuj yog qhov tseem ceeb rau tus tsim tawm xav txog kev thiab txhais tau tias nws tau nyiaj los ntawm qhov app ntawd.

Xaiv tus qauv mobile monetization qauv yog qhov tseem ceeb tshaj plaws rau kev vam meej ntawm koj lub app, thaum tseem yog qhov nyuaj tshaj plaws los mus hla. Ntawm no, koj yuav tsum tau saib kev tsim kom muaj ib qho zoo txaus los ntawm cov nyiaj, tsis muaj kev cuam tshuam rau tag nrho cov neeg siv thiab kev paub txog koj cov app.

Nyob hauv tsab xov xwm no, peb yuav coj koj ib daim ntawv teev cov qauv kev siv nyiaj txawb hauv mobile rau koj.

Cov Kev Siv Them Nqi

Image © Spencer Platt / Getty Dluab.

Ib daim qauv siv nyiaj them rau koj yuav tsum tau hais ib nqe rau koj app. Koj sawv los ua kom tau nyiaj zoo yog tias koj lub vam meej nyob rau hauv kev lag luam thiab ua tiav qeb duas . Txawm li cas los xij, nws tsis yog ib qho lav tias koj tuaj yeem ua kom txaus nyiaj nrog them apps.

Feem ntau, cov neeg siv yuav tsum them tsuas yog rau cov apps los ntawm cov neeg tsim thiab cov neeg tsim tawm. Dhau li ntawm, koj yuav muaj kev sib tham nrog cov teeb meem ntawm kev sib tham nrog rau ntawm no - Cov neeg siv hauv Android tsis muaj nyiaj txaus them rau cov apps li iOS no. Koj yuav tsum ntxiv thiab nco ntsoov tias app khw muag khoom khaws cia feem pua ​​ntawm cov nyiaj koj tau ua los ntawm koj lub app thiab li, koj yuav tsis tau txais qhov nyiaj ntau kawg ntawm nws tag nrho.

Cov Ntawv Thov Dawb

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Koj muaj kev zoo txaus kom khwv tau nyiaj tau los ntawm koj cov dawb dawb . Cov no muaj xws li cov qauv siv freemy thiab cov khoom hauv app. Freemium ua qauv muaj kev pub rau qhov yooj yim app dawb thiab them rau cov neeg siv kom qhib thiab nkag saib cov ntsiab lus nruab nrab.

Hauv app muas khoom , uas yuav siv nrog ob leeg dawb thiab them apps, yooj ywm thiab yooj yim. Koj tuaj yeem xaiv los ntawm ntau hom kev xaiv hauv app . Cov neeg siv yuav raug nug kom ua ib qho purchase mus saib app tshiab nta, tau txais cov lus tshiab thiab account tshiab ntau ntau thiab riam phom rau hauv kev ua si apps. Needless hais, koj app xav kom muaj kev sib txuam zoo kawg thiab ua zoo ntawm, thiaj li sim ntxias cov neeg siv los ua tus hauv app purchase.

Mobile Advertising

Image & npe duab; Priya Viswanathan.

Mobile advertising muaj nws cov pluses thiab minuses. Txawm li cas los, qhov tseeb tseem hais tias nws yog ib qho ntawm feem nrov, raws li kuj feem ntau siv, cov qauv ntawm app monetization. Muaj ntau ntau hom mobile platforms muaj hnub no, txhua muab ntau nta thiab cov txiaj ntsig. Feem ntau cov neeg tsim khoom sim ntau hom kev sib txuas ntawm cov kev tawm tswv yim ntawm mobile platform thiab xaiv cov uas ua hauj lwm qhov zoo tshaj plaws rau lawv cov apps. Ntawm no yog cov npe ntawm cov platforms:

Subscriptions

Image © Martin Ringlein / Flickr.

Cov qauv no yuav muab ib qho mobile app dawb thiab ces them tus neeg siv rau qhov kev pab cuam subscription. Nws ua haujlwm zoo tshaj plaws rau cov apps uas xa nyob rau hauv cov ntaub ntawv pub (piv txwv, ntawv xov xwm thiab ntawv xov xwm sau npe), ua pauv rau tus nqi them txhua hli.

No app monetization tus qauv yuav tsum tau koj muab tso rau hauv ntau dua kev siv zog ntawm kev tsim thiab tswj koj app. Thaum nws tuaj yeem pab tsim kom muaj nyiaj tau zoo, nws tsuas yog ua haujlwm yog tias koj muaj kev ua haujlwm zoo txhua lub sijhawm thiab koj cov kev pabcuam yog nyiam nrog cov neeg siv.