Xa-us Bass (1920-1996) yog ib tug qauv Bronx-born graphic designer uas tau coj nws New York style rau California thiab ua nrov nrov rau nws txoj hauj lwm hauv zaj duab xis thiab cov qauv tsim classic. Nws kawm nyob rau hauv New York hauv Art Student 'League ua ib tug tub hluas thiab tsim ib tus qauv zoo nkauj uas yog ob leeg cim tau thiab nco tau.
Xa-mues Bass 'Style
Cov ntses bass thaj tsam yog nrov rau nws siv cov lus yooj yooj yim, geometric duab thiab lawv cov cim. Feem ntau, ib qho tseem ceeb ntawm cov duab sawv ib leeg rau xa lus haib. Cov duab no, nrog rau hom, feem ntau yog twv tes los ntawm Bass los tsim ib lub sijhawm zoo xws li ib txwm ua nrog cov lus sibtham. Nws lub peev xwm los tsim ib qho kev xa xov xwm zoo nrog cov qauv duab ua rau kev ua haujlwm tseem ceeb dua.
Los Ntawm Sau Mus Rau Hauv
Ntses bass thaj tsam zoo tshaj plaws rau nws txoj haujlwm ua yeeb yam. Nws pib tawm nyob rau hauv txoj kev lag luam ua daim ntawv tsim daim ntawv, ua ntej ntiav los ntawm tus thawj coj thiab cov neeg ua haujlwm Otto Preminger. Tus ntses bass tau muaj peev xwm txeeb tau lub laj thawj ntawm cov yeeb yaj kiab uas muaj cov duab yooj yooj yim thiab cov duab, zoo li nws lwm txoj haujlwm. Nws yuav mus ua haujlwm nrog cov thawj coj xws li Alfred Hitchcock, Stanley Kubrick, thiab Martin Scorcese thiab tsim cov qauv zoo nkauj rau cov yeeb yaj kiab xws li Tus Txiv neej nrog Golden Tes Npab, Sab Hnub Tawg Zaj Dab Neeg, Lub Nplej, Khiav Dim, thiab Sab Qaum Teb los ntawm Northwest.
Ntawm daim ntawv xa daim ntawv, Bass yuav txav mus rau qhov tsim cov yeeb yam zoo nkauj rau ntau cov yeeb yaj duab, xws li Psycho thiab Vertigo. Cov qhab nia qhib no zoo ib yam li animated graphic design, tswj Bass tus sau cov ntawv luam tawm rau ib tus yeeb yam zoo nkauj. Txoj haujlwm no yuav dhau mus lig rau hauv Bass txoj haujlwm, tsim cov npe ntawm npe rau Big, Goodfellas, Schindler's List, thiab Casino. Rau sab saum toj tawm nws kev koom tes hauv naam ntiaj teb, Bass yeej yog Oscar xyoo 1968 rau nws zaj dab neeg luv luv Vim li cas txiv neej tsim.
Neeg Branding
Ua ke nrog nws cov yeeb yaj duab zoo kawg nkaus, Bass yog lub luag hauj lwm tsim cov cim kev cim xeeb, ntau yam uas tseem muaj nyob niaj hnub no. Los ntawm nws txoj hauj lwm ua hauj lwm thiab nrog nws ruaj khov Saul Bass & Associates, nws yuav tsim tus kheej rau cov tuam txhab xws li Quaker Oats, AT & T, Tus Ntxhais Tus Ntxhais, Minolta, United Airlines, Tswb thiab Warner Communications. Tsis tas li ntawd, Bass tsim daim ntawv loj loj rau xyoo 1984 Los Angeles Cov Kev Ua Si thiab ntau cov khoom plig Academy qhia.
Cov chaw
- Richard Hollis, "Nraaj tsim: Lub keeb kwm muaj keeb kwm." Thames & Hudson, Inc. 2001.
- Philip B. Meggs, Alston W. Purvis. "Meggs 'History of Graphic Design." Plaub Tshooj. John Wiley thiab cov Tub, Inc. 2006.
- Design Museum, http://www.designmuseum.org, "Xa-us Bass: Nraaj Designer"