Lub khw iTunes tau pib ua ntej lub Plaub Hlis 28, 2003. Lub tswv yim yog qhov yooj yim - muab lub khw muag khoom ua lag luam uas tib neeg tuaj yeem tau thiab download tau cov suab paj nruag ntawm kev lag luam. Chiv thawj, lub khw tsuas tos 200,000 lem xwb thiab Mac cov neeg siv xwb tau mus yuav thiab hloov suab paj nruag rau lub iPod . Cov neeg siv PC yuav tsum tos kom txog thaum Lub Kaum Hli 2003 rau kev tso tawm ntawm lub qhov rais version of iTunes. Niaj hnub no, lub khw iTunes yog tus muag khoom ntawm cov suab paj nruag hauv Teb Chaws Asmeskas thiab tau muag tshaj 10 billions.
iTune & Hnub Tseem Ceeb
Thaum Apple thawj launched nws cov iTunes cov suab paj nruag cov kev pab cuam nws twb tau kos npe rau deals nrog cov ntaub ntawv loj. Cov npe loj xws li Universal Music Group (UMG), EMI, Warner, Sony, thiab BMG tau sau npe kom lawv cov suab paj nruag muaj nyob rau hauv iTunes Store. Incidentally, Sony thiab BMG muaj txij li merged rau daim ntawv hauv Sony BMG (ib qho ntawm plaub lub suab paj nruag loj loj).
Kev thov sai sai thiab nws tsis paub tias 18 teev tom qab qhov kev pab cuam thawj zaug tau mus, nws tau muag li ntawm 275,000 lem. Cov xov xwm tsis ntev zuj zus mus rau qhov kev vam meej thiab muab Apple nrog ib qhov chaw nce qib zoo tshaj plaws uas ua tau zoo heev.
Ntiaj teb launched
Lub sijhawm thaum Apple lub sijhawm, lub khw hauv iTunes tsuas yog muaj rau cov neeg Amelikas. Qhov no tau hloov hauv xyoo 2004 thaum muaj cov European launches coj qhov chaw. Lub iTunes Music Store tau muab tso rau hauv Fabkis, Lub teb chaws Yelemees, United Kingdom, Belgium, Ltalis, Austria, Greece, Finland, Luxembourg, Portugal, Spain, thiab Netherlands. Cov neeg tau txais kev pabcuam hauv Canada yuav tsum tau tos txog thaum Lub Kaum Ib Hlis 3rd, 2004, uas yog tom qab cov European yob-tawm mus nkag rau hauv iTunes Store.
Ntiaj teb launches txuas ntxiv thoob plaws hauv lub ntiaj teb no dhau lub xyoo ua iTunes Khw cov suab paj nruag tshaj plaws hauv ntiaj teb.
DRM Controversy
Ib qho ntawm feem ntau tham txog tej teeb meem hauv iTunes keeb kwm yog, tau kawg, Digital Rights Management los yog DRM luv luv. Kua tsim nws txoj kev siv tshuab DRM, hu ua Fairplay, uas tau sib txuas nrog iPod, iPhone, thiab lwm cov suab paj nruag. Rau ntau tus neeg tau txais kev pab, cov kev txwv uas DRM muaj nyob rau hauv kev tshaj xov xwm (nrog rau kev yees duab) yog ib tug pob txha ntawm kev sib cav. Zoo hmoo, Kua tam sim no muag nws cov nkauj tsis muaj DRM tiv thaiv, txawm tias nyob hauv qee lub teb chaws tseem muaj DRM tiv thaiv suab paj nruag hauv iTunes suab paj nruag catalogue.
Kev ua tiav
Kua tau ua kev zoo siab ntau lub xyoo, xws li:
- Muag 70 lab nkauj hauv nws thawj xyoo.
- 1 lab lub yeeb yaj kiab yeeb yaj duab muag 20 hnub tom qab thawj zaug pib hauv xyoo 2005.
- 2006: 1 billion nkauj downloaded thiab ib qhov nce ntawm 88% ntawm txoj cai music download lag luam tawm (US)
- 2007: Cov khw iTunes los ua qhov chaw nres tsheb tshaj plaws nyob hauv lub ntiaj teb los mus saib movie; 2 lab lub yeeb yaj kiab tau raug muag.
- 2008: Apple tshaj tawm 4 billion nkauj nkauj tau download thiab hais tias nws tau ua tus thib ob loj tshaj plaws retailer ntawm digital music nyob rau hauv Teb Chaws Asmeskas
- 2010: Hla 10 billion nkauj downloaded.
- 2011: 15 billion apps downloaded.
Iconic txheej xwm
Lub khw iTunes yog ib lub cim npe uas yuav nco ntsoov tias qhov kev pab cuam uas tau muaj kev cai lij choj music download lag luam. Nws qhov loj tshaj kev ua tiav rau hnub tim tsis yog qhov ntau ntawm cov xov xwm uas tau los ntawm lawv cov khw muag khoom (txawm hais tias hugely impressive), tab sis txoj kev ntse uas nws tau siv nws cov kho vajtse kom tsav tsheb mus rau nws cov khoom siv iTunes. Nrog rau ntau cov kev pabcuam hauv suab paj nruag ntau tam sim no tshwm sim, ntau tus neeg (qee zaus) pheej yig tshaj tawm cov ntawv xov xwm, Kua xav paub tseeb tias nws ua nrog rau tam sim no thiab yav tom ntej tiam sis yuav tsum tawm tsam kev sib tw thiab tswj tuav nws cov dominance.