Online advertising cov chaw nyob rau hauv peb hom thawj hom bloggers siv tau kom tau nyiaj los ntawm lawv cov blogs:
- Them nqi-ib-nias: Lub advertiser them cov blogger txhua zaus ib tus neeg tawm ntawm tus tswv advertiser qhov ad.
- Kev Them Nqi Zog: Tus tswv advertiser them cov blogger txhua zaus lub npe tshwm rau hauv blog's phab.
- Kev Them Nqi Xam Nyiaj: Ib qho advertiser them nyiaj rau blogger txhua zaus ib tug neeg tawm ntawm qhov kev tawm thiab ua haujlwm xws li ua ib qho kev yuav khoom.
Cov ntsiab lus hauv ntsiab lus
Cov ntsiab lus tawm hauv kab lig kev cai yog feem ntau them tawm ib zaug. Cov tawm lus yog xa raws li cov ntsiab lus ntawm cov nplooj ntawv blog uas cov tawm yuav raug muab tso tawm. Hauv txoj kev xav, cov yeeb yaj duab qhia tawm ntawm nplooj ntawv yuav tsum muaj feem xyuam rau cov ntsiab lus ntawm nplooj ntawv, qhov no yuav ua rau kom muaj neeg tuaj yeem rau lawv. Google AdSense thiab Kontera yog cov piv txwv ntawm cov ntawv tshaj tawm advertising.
Cov Ntawv Teev Cov Ntawv Xov Xwm
Cov ntawv tawm uas tsis tau txais kev pab raws li cov ntsiab lus ntawm lub blog nplooj tab sis theej yog muab tso raws li cov ntawv nyeem hauv cov posts ntawm blog hu ua text link ads . Cov Ntawv Xov Xwm Brokers muaj ib qhov ntawv txuas nrog cov kev pab cuam advertising.
Impression-Raws Li Tawm
Tawm tswv yim uas them nyiaj rau bloggers raws li lub sij hawm ntawm cov npe nyob rau ntawm qhov blog hu ua tswv yim raws kev tawm tswv yim. FastClick thiab pab pawg neeg Fusion yog cov piv txwv ntawm kev nthuav tswv yim-raws kev qhuab qhia.
Affiliate Ads
Affiliate tawm muab bloggers xaiv cov kev pab cuam los muab kev txuas mus rau cov khoom. Bloggers yog them thaum ib tug neeg yuav khoom lub khoom tshaj tawm. Amazon Associates thiab eBay Affiliates yog cov neeg nyiam ua lag luam advertising.
Ncaj ncaj qha tawm
Muaj ntau cov neeg pabcuam muaj kev xaiv rau cov neeg tuaj saib mus yuav qhov chaw tshaj tawm hauv lawv cov blog. Cov lus qhia ncaj qha yog feem ntau pom nyob rau hauv daim ntawv fawb los yog cov yeeb yaj duab zoo tib yam ncaj nraim mus rau blogger los ntawm lub advertiser mus rau uploaded rau blog. Nqi thiab kev them nqi sib txawv los ntawm blogger rau blogger (feem ntau nyob ntawm tus nqi ntawm cov tsheb khiav tau qhov blog). Direct cov advertisers rau blogs qee zaus hu ua sponsors ntawm qhov blog.
Xyuas
Kev txheeb xyuas (feem ntau hu ua kev txhawb xyuas xyuas) yog ib daim ntawv pub dawb ntawm kev tshaj tawm hauv blogs. Cov tuam txhab qee zaum qee zaus hu rau cov bloggers ncaj qha mus sau lawv txheeb xyuas cov khoom, cov lag luam, cov websites, cov kev pab, thiab lwm yam. Qee cov tuam txhab muab cov ntaub ntawv ntawm kev saib xyuas advertising xws li PayPerPost.
Kev txhawb nqa
Zoo ib yam li kev txheeb xyuas, kev txhawb nqa posts-kuj hu ua haiv neeg advertising-raws li cov ntsiab lus uas yog nyob rau hauv txoj kab nrog cov blog kawm txhua yam thiab mentions ib yam khoom hauv lub ntsiab lus teb. Piv txwv, tus sau ntawv blogger sau txog cov khoom siv hauv chaw ua hauj lwm yuav ua ib daim ntawv hais txog thiab txuas mus rau ib lub chaw ua hauj lwm khoom siv muag khoom raws li ib txoj hau kev los muab kev sib txuas lus rau tus neeg muag khoom. Tus neeg muag, tig mus, them nyiaj rau cov lus sau rau blogger. Tej yam xws li kev them nyiaj txhua hli, cov neeg tuaj yeem ncav cuag, kev sib raug zoo, kev rov qab, thiab kev tswj hwm ntau dua rau kev tshaj tawm; cov no sib txawv heev thiab muaj peev xwm ua tau los ntawm kaum tawm rau txhiab tus las. Tej zaum cov advertisers nquag hu rau bloggers nrog tsim cov neeg tuaj saib, tab sis bloggers kuj tuaj yeem tiv tauj lawv ncaj qha, thiab.